Running a One-Screen theater in Missouri: How we keep cult cinema alive with Rocky Horror nights

My husband and I run a family-owned single-screen theater in Elsberry, MO. Keeping it alive is a mix of grit + creativity. This month, we're hosting a midnight screening of Rocky Horror Picture Show, and its our biggest event of the year. Our event includes:

  • Dirty soda bar with themed drinks
  • Costumes are encouraged
  • Live shoutback participation

Running an old-school cinema in 2025 is tough, but nights like this prove why it matters! Anyone else here go to small-town theaters and do cult classics? 

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