Search engine optimization is an ever-changing process, and the release of Google’s latest algorithm change, Hummingbird, is one that will benefit small, local businesses the most. Gone are the days when filling a website with keywords will help improve the rankings of websites, as the new system attempts to view an entire search query to identify more of what the searcher is looking for. In addition, there is more of a focus on search phrases written the way people speak them and toward providing more localized searches. This could lead to small businesses being ranked higher in search engines in the future. There are Many Benefit of hiring a local SEO company. They will Extra Boost Your Business for Sure.
Local Focus :-
Before Hummingbird, it was difficult for small businesses to achieve high ranks in Google searches. However, with the new system, search engine optimization requires that businesses leverage their geographic location, along with local news or events, which will help Google’s search spiders find their site more quickly. Today’s search engine optimization requires content to include local and geographic information in order to achieve those high search engine ranks.
Specialty Markets :-
Because consumers are using mobile devices to search more frequently than computers, and because some of these mobile devices allow for users to speak into them for searches, Hummingbird now focuses on longer and more specific search strings. By using search engine optimization geared toward key phrases written more like sentences than single words, website traffic becomes more highly targeted, improving the chance that a lead becomes a sale.
Specific Questions :-
Another way that small businesses can optimize for Hummingbird is to brainstorm questions that a customer asks when they call into the company. Create content on the website based on those questions. Instead of creating content that incorporates single words, or even two word phrases, which worked in previous updates to Google’s program, consider incorporating sentences or the answers to questions throughout the copy found on the site. In addition, be sure that the copy is well-written and includes information a customer might ask for in a search. Previous versions of Google algorithms switched from a heavily keyword focus to a quality content focus, so poorly written or incorrect data on sites received lower rankings than those that improved website quality.
This search engine optimization adjustment is simply another way that small and local businesses may benefit from Google and other search engines. Search engine optimization is constantly changing, and only those small businesses that adjust with those changes will see their online business grow.